Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.25M

33.32%416.79K

66.68%833.9K

↑3.66%

↑55.78%

Direct

cottonon.com

1.02M

25.54%260.49K

74.46%759.38K

↑25.7%

↑36.4%

Direct

skinny.co.nz

741.95K

10.83%80.39K

89.17%661.56K

↑12.55%

↑9.89%

Direct

glassons.com

567.89K

50.52%286.92K

49.48%280.97K

↓13.83%

↑18.27%

Direct

postie.co.nz

528.69K

15.68%82.91K

84.32%445.78K

↑9.23%

↓17.69%

Direct

threads.com

518.89K

31.72%164.61K

68.28%354.28K

↑26.41%

↑591.71%

Direct

lululemon.co.nz

514.29K

15.5%79.73K

84.5%434.55K

↑19.15%

↓0.29%

Direct

onceit.co.nz

461.12K

19.81%91.34K

80.19%369.78K

↑61.25%

↑33.54%

Direct

platypusshoes.co.nz

457.97K

14.69%67.26K

85.31%390.71K

↑83.81%

↓11.29%

Direct

macpac.co.nz

400.06K

32.71%130.85K

67.29%269.21K

↓46.87%

↓20.22%

Direct

theiconic.co.nz

398.16K

37.75%150.32K

62.25%247.84K

↑39.66%

↑44.05%

Direct

hallensteins.com

382.56K

31.56%120.72K

68.44%261.84K

↑17.5%

↑6.99%

Direct

mountainwarehouse.com

343.03K

25.25%86.61K

74.75%256.42K

↓9.92%

↓15.61%

Direct

boohoo.com

331.7K

2.98%9.87K

97.02%321.83K

↑94.8%

↑70.48%

Direct

tattys.co.nz

317.81K

1.85%5.89K

98.15%311.92K

↑427.89%

↑184.75%

Direct

culturekings.co.nz

288.73K

23.47%67.75K

76.53%220.98K

↑5.49%

↑16.02%

Direct

aersf.com

275.09K

1.06%2.92K

98.94%272.18K

↑21,995.66%

↑797.12%

Direct

pioneercarry.com

253.18K

0.04%101

99.96%253.08K

0%

Direct

designerwardrobe.co.nz

251.34K

58.4%146.77K

41.6%104.57K

↑6.34%

↓10.36%

Direct

floandfrankie.com

244.14K

20.26%49.45K

79.74%194.69K

↑36.38%

↑31.14%

Direct

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Key Insights on Top Apparel & Fashion Websites in New Zealand on July 2026

As of July 2026, shein.com leads Apparel & Fashion in New Zealand with 1.25M monthly visits. Its audience skews mobile-first (33.32% desktop / 33.32% mobile), and traffic is up month over month 3.66% and up year over year 55.78%. cottonon.com holds second with 1.02M visits and a mobile-leaning mix (25.54% desktop / 74.46% mobile), while skinny.co.nz ranks third with 741.95K visits.

Across the leaders, pioneercarry.com is the most mobile-first (99.96% of visits), whereas depop.com is the most desktop-reliant (88.38%). Momentum favors michaelkors.com in the latest month (36,941.7%), while peteralexander.co.nz shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand