Top Apparel & Fashion Websites in Portugal

Name: Top websites in Portugal (Apparel & Fashion)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Portugal, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

2.2M

29.77%655.29K

70.23%1.55M

↓22.28%

↑87.84%

Direct

vinted.pt

1.7M

89.7%1.52M

10.3%174.73K

↓19.61%

↑21.81%

Direct

sprintersports.com

781.39K

22.93%179.14K

77.07%602.25K

↓27.49%

↓8.92%

Direct

zara.com

764.24K

53.21%406.67K

46.79%357.57K

↓15.87%

↓2.28%

Direct

tradeinn.com

654.69K

38.49%252.01K

61.51%402.68K

↑4.97%

↑6.27%

Direct

threads.com

510.64K

59.92%305.98K

40.08%204.66K

↓15.43%

↑6,587.71%

Direct

adidas.pt

459.88K

41.18%189.36K

58.82%270.52K

↓3.03%

↓3.69%

Direct

hm.com

386.64K

48.06%185.83K

51.94%200.81K

↓16.21%

↑7.23%

Direct

spartoo.pt

353.72K

36.94%130.66K

63.06%223.06K

↓0.56%

↓40.02%

Direct

showroomprive.pt

344.48K

39.87%137.33K

60.13%207.15K

↓39.65%

↑3.34%

Direct

mango.com

318.78K

47.91%152.73K

52.09%166.04K

↓28.88%

↑41.46%

Direct

mo-online.com

279.38K

34.76%97.1K

65.24%182.28K

↓18.73%

↑54.66%

Direct

lefties.com

248.41K

41.97%104.26K

58.03%144.15K

↓25.46%

↑24.15%

Direct

stradivarius.com

243.75K

36.5%88.96K

63.5%154.79K

↓24.9%

↑15.64%

Direct

cortefiel.com

210.57K

25.52%53.74K

74.48%156.82K

↑64.15%

↑15.73%

Direct

pullandbear.com

202.33K

61.14%123.71K

38.86%78.61K

↓37.49%

↓5.42%

Direct

parfois.com

196.48K

45.25%88.91K

54.75%107.57K

↓36.03%

↑10.22%

Direct

primark.com

192.24K

32.2%61.91K

67.8%130.33K

↑4.13%

↓9.26%

Direct

bershka.com

189.54K

61.06%115.73K

38.94%73.8K

↓6.63%

↓6.44%

Direct

jdsports.pt

184.49K

40.58%74.87K

59.42%109.61K

↓20.73%

↑0.31%

Direct

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Key Insights on Top Apparel & Fashion Websites in Portugal on April 2026

As of April 2026, shein.com leads Apparel & Fashion in Portugal with 2.2M monthly visits. Its audience skews mobile-first (29.77% desktop / 29.77% mobile), and traffic is down month over month -22.28% and up year over year 87.84%. vinted.pt holds second with 1.7M visits and a desktop-leaning mix (89.7% desktop / 10.3% mobile), while sprintersports.com ranks third with 781.39K visits.

Across the leaders, tkmaxx.com is the most mobile-first (98.22% of visits), whereas vinted.pt is the most desktop-reliant (89.7%). Momentum favors armani.com in the latest month (669.82%), while fiftyoutlet.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Portugal