Top Apparel & Fashion Websites in the United States

Key Insights on Top Apparel & Fashion Websites in the United States on January 2026

As of January 2026, shein.com leads Apparel & Fashion in the United States with 61.55M monthly visits. Its audience skews mobile-first (21.8% desktop / 21.8% mobile), and traffic is down month over month -13.65% and up year over year 3.58%. macys.com holds second with 53.27M visits and a mobile-leaning mix (32.53% desktop / 67.47% mobile), while poshmark.com ranks third with 45.85M visits.

Across the leaders, shapermint.com is the most mobile-first (95.19% of visits), whereas karmanow.com is the most desktop-reliant (73.3%). Momentum favors azazie.com in the latest month (63.41%), while ugg.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (77,802.52%), contrasted with mercari.com (-13.09%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.