Top Apparel & Fashion Websites in Ethiopia

Name: Top websites in Ethiopia (Apparel & Fashion)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ethiopia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

25.07K

96.64%24.23K

3.36%842

↓1.28%

↑855.65%

Direct

shein.com

15.87K

95.07%15.09K

4.93%783

↓13.37%

↓30.75%

Direct

printify.com

4K

97.1%3.88K

2.9%116

↓28.21%

↓61.89%

Direct

myntra.com

3.02K

100%3.02K

-

↑209.75%

↑54.36%

Direct

printful.com

2.84K

100%2.84K

-

↑187.44%

↑47.96%

Direct

macys.com

1.76K

99.66%1.75K

0.34%6

↑31%

↓36.6%

Direct

ralphlauren.com

1.48K

100%1.48K

-

↑828.3%

↑187.34%

Direct

fashionnova.com

1.28K

100%1.28K

-

↓61.61%

↑183.16%

Direct

asos.com

1.17K

100%1.17K

-

↑253.03%

↓40.23%

Direct

zara.com

894

100%894

-

↓31.18%

↓36.77%

Direct

namshi.com

877

92.7%813

7.3%64

↓27.88%

↑16.53%

Search

laredoute.ru

820

100%820

-

↑135.63%

0%

Search

stockx.com

737

100%737

-

↓36.74%

↑13.08%

Search

shein.co.uk

711

100%711

-

↑1,267.31%

↓52.7%

Direct

goat.com

638

100%638

-

↑179.82%

↓18.26%

Direct

hm.com

627

92.66%581

7.34%46

↑49.64%

↑4.32%

Direct

boyner.com.tr

583

100%583

-

0%

Direct

zalando.it

582

100%582

-

↓6.88%

↑79.17%

Direct

evess.co

565

100%565

-

0%

Referral

brandix.com

512

100%512

-

↓45.3%

↑1,508.06%

Direct

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Key Insights on Top Apparel & Fashion Websites in Ethiopia on May 2026

As of May 2026, threads.com leads Apparel & Fashion in Ethiopia with 25.07K monthly visits. Its audience skews desktop-first (96.64% desktop / 96.64% mobile), and traffic is down month over month -1.28% and up year over year 855.65%. shein.com holds second with 15.87K visits and a desktop-leaning mix (95.07% desktop / 4.93% mobile), while printify.com ranks third with 4K visits.

Across the leaders, urbanoutfitters.com is the most mobile-first (100% of visits), whereas myntra.com is the most desktop-reliant (100%). Momentum favors thegoodtrade.com in the latest month (26,300%), while uniqlo.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 45 of the top 100 sites are direct-led, 41 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ethiopia