Top Import & Export Websites in New Zealand

Key Insights on Top Import & Export Websites in New Zealand on July 2026

As of July 2026, mainfreight.com leads Import & Export in New Zealand with 100.76K monthly visits. Its audience skews desktop-first (52.03% desktop / 52.03% mobile), and traffic is down month over month -10.49% and down year over year -34.96%. customs.govt.nz holds second with 44.42K visits and a desktop-leaning mix (54.56% desktop / 45.44% mobile), while worldbank.org ranks third with 14.23K visits.

Across the leaders, oec.world is the most mobile-first (56.38% of visits), whereas worldbank.org is the most desktop-reliant (100%). Momentum favors yakkyofy.com in the latest month (64,600%), while selinawamucii.com shows the steepest pullback.

Acquisition patterns also differ: mainfreight.com is driven primarily by search, mainfreight.com by direct, and mainfreight.com by referral; overall, 44 of the top 100 sites are direct-led, 47 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.