Top Import & Export Websites in New Zealand

Key Insights on Top Import & Export Websites in New Zealand on April 2026

As of April 2026, mainfreight.com leads Import & Export in New Zealand with 205.73K monthly visits. Its audience skews mobile-first (19.32% desktop / 19.32% mobile), and traffic is down month over month -0.34% and down year over year -30.47%. customs.govt.nz holds second with 37K visits and a desktop-leaning mix (77.07% desktop / 22.93% mobile), while weforum.org ranks third with 19.4K visits.

Across the leaders, iicuae.com is the most mobile-first (100% of visits), whereas worldbank.org is the most desktop-reliant (100%). Momentum favors investmentmonitor.ai in the latest month (4,788.89%), while gettingtoglobal.org shows the steepest pullback.

Acquisition patterns also differ: mainfreight.com is driven primarily by search, mainfreight.com by direct, and mainfreight.com by referral; overall, 33 of the top 100 sites are direct-led, 59 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.