Top Apparel & Fashion Websites in Ireland

Key Insights on Top Apparel & Fashion Websites in Ireland on July 2026

As of July 2026, next.ie leads Apparel & Fashion in Ireland with 1.7M monthly visits. Its audience skews mobile-first (16.36% desktop / 16.36% mobile), and traffic is up month over month 0.47% and up year over year 10.97%. dunnesstores.com holds second with 1.18M visits and a mobile-leaning mix (12.41% desktop / 87.59% mobile), while marksandspencer.com ranks third with 694.65K visits.

Across the leaders, malethingsworn.com is the most mobile-first (99.85% of visits), whereas tradeinn.com is the most desktop-reliant (61.96%). Momentum favors draculaclothing.com in the latest month (4,109.19%), while tradeinn.com shows the steepest pullback.

Acquisition patterns also differ: next.ie is driven primarily by search, next.ie by direct, and next.ie by referral; overall, 95 of the top 100 sites are direct-led, 1 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.