Top Websites in the United States
Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in the United States, Updated January 2026
*Some websites featured in the list above may contain adult content; please use caution when visiting unknown sites.
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Key Insights on Top Websites in the United States in January 2026
As of January 2026 (monthly)
google.com leads websites in the United States with 21.95B monthly visits. Its audience skews mobile-first (30.06% desktop / 69.94% mobile), and traffic is down month over month (-2.41%) and up year over year (11.79%). youtube.com holds the second position with 11.9B visits and a mobile-leaning mix (29.77% / 70.23%), while facebook.com ranks third with 2.41B visits.
Across the leaders, guard.io is the most mobile-first (92.85% of visits) domain, whereas instructure.com is the most desktop-reliant (85.49%). Momentum favors irs.gov last month (134.02%), while bestbuy.com shows the steepest pullback. Year over year, hbomax.com posts the strongest expansion (1,501.18%), contrasted with twitter.com (-71.3%).
Acquisition patterns also differ: google.com is driven primarily by direct, youtube.com by direct, and facebook.com by direct; overall, 94 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.
These insights come from the Traffic & Market Toolkit, which is fueled by comprehensive clickstream data and Semrush's proprietary AI algorithms.
Our AI algorithms analyze petabytes of proprietary and partner data, offering insights based on the online behavior of over 200 million anonymized users worldwide.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in the United States
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