Top Beauty & Cosmetics Websites in South Korea

Name: Top websites in South Korea (Beauty & Cosmetics)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in South Korea, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

themedicube.co.kr

314.13K

22.12%69.48K

77.88%244.64K

↓38.05%

↓33.11%

Direct

amorepacific.com

282.4K

53.16%150.12K

46.84%132.28K

↑9.48%

↑14.26%

Direct

fragrantica.com

167.45K

22.61%37.87K

77.39%129.58K

↓20.63%

↑42.96%

Direct

innisfree.com

166.29K

25.2%41.91K

74.8%124.38K

↑142.78%

↓44.25%

Direct

glowpick.com

154.38K

32.92%50.82K

67.08%103.56K

↑121.05%

↑9.96%

Search

oliveyoung.com

143.66K

73.69%105.86K

26.31%37.8K

↓32.61%

↑7.32%

Direct

golfzoncounty.com

107.79K

13.43%14.48K

86.57%93.31K

↑20.56%

↓41.27%

Direct

nykaa.com

100.19K

14.17%14.2K

85.83%85.99K

↑97.09%

↑431.06%

Direct

cosmax.com

60.51K

100%60.51K

-

↑8.45%

↑41.65%

Direct

huxley.co.kr

55.63K

12.63%7.03K

87.37%48.6K

↑124.04%

↑532.79%

Direct

daesungmeat.com

54.19K

9.29%5.03K

90.71%49.16K

↓45.07%

↑7.76%

Direct

nuskin.com

46.61K

5.13%2.39K

94.87%44.22K

↓3.17%

↑366.67%

Direct

vt-cosmetics.com

44.68K

36.23%16.19K

63.77%28.49K

↑105.74%

↑119.75%

Direct

handsos.com

41.47K

76.49%31.72K

23.51%9.75K

↓13.51%

↑55.69%

Direct

sephora.com

40.37K

50.61%20.43K

49.39%19.94K

↓70.15%

↓24.69%

Direct

farmmorning.com

39.79K

30.92%12.31K

69.08%27.49K

↑78.07%

↑10.71%

Direct

lush.co.kr

37.1K

57.41%21.3K

42.59%15.8K

↓79.63%

↓65.1%

Search

wooridle.co.kr

35.61K

13.99%4.98K

86.01%30.63K

↑51.57%

↑30.82%

Search

yesstyle.com

33.95K

66.75%22.66K

33.25%11.29K

↓71.89%

↑36.03%

Direct

ilshinstone.co.kr

33.86K

100%33.86K

-

↑10.34%

↑425.2%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in South Korea on July 2026

As of July 2026, themedicube.co.kr leads Beauty & Cosmetics in South Korea with 314.13K monthly visits. Its audience skews mobile-first (22.12% desktop / 22.12% mobile), and traffic is down month over month -38.05% and down year over year -33.11%. amorepacific.com holds second with 282.4K visits and a desktop-leaning mix (53.16% desktop / 46.84% mobile), while fragrantica.com ranks third with 167.45K visits.

Across the leaders, devinah.com is the most mobile-first (100% of visits), whereas cosmax.com is the most desktop-reliant (100%). Momentum favors morphe.com in the latest month (421,950%), while sulwhasoo.com shows the steepest pullback.

Acquisition patterns also differ: themedicube.co.kr is driven primarily by search, themedicube.co.kr by direct, and themedicube.co.kr by referral; overall, 67 of the top 100 sites are direct-led, 31 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in South Korea