Top Beauty & Cosmetics Websites in the United Kingdom

Key Insights on Top Beauty & Cosmetics Websites in the United Kingdom on April 2026

As of April 2026, boots.com leads Beauty & Cosmetics in the United Kingdom with 18.93M monthly visits. Its audience skews mobile-first (17.81% desktop / 17.81% mobile), and traffic is down month over month -22.69% and up year over year 18.59%. superdrug.com holds second with 6.27M visits and a mobile-leaning mix (18% desktop / 82% mobile), while lookfantastic.com ranks third with 6.1M visits.

Across the leaders, mdacne.com is the most mobile-first (99.6% of visits), whereas cocooncenter.co.uk is the most desktop-reliant (82.97%). Momentum favors drsambunting.com in the latest month (57.39%), while jomalone.co.uk shows the steepest pullback.

Acquisition patterns also differ: boots.com is driven primarily by search, boots.com by direct, and boots.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.