Top Finance Websites in South Korea

Name: Top websites in South Korea (Finance)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in South Korea, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

toss.im

11.6M

19.44%2.25M

80.56%9.34M

↑9.37%

↓2.28%

Direct

kakaopay.com

11.37M

12.04%1.37M

87.96%10M

↓19.45%

↓14.94%

Direct

samsungcard.com

9.58M

5.39%516.43K

94.61%9.06M

↓18.26%

↓30.62%

Direct

kbcard.com

9.16M

11.1%1.02M

88.9%8.14M

↓0.29%

↓27.61%

Direct

shinhancard.com

7.92M

16.41%1.3M

83.59%6.62M

↑17.82%

↓41.61%

Direct

nonghyup.com

6.85M

31.13%2.13M

68.87%4.71M

↓0.05%

↓14.7%

Direct

shinhan.com

6.29M

22.65%1.43M

77.35%4.87M

↓17.04%

↓25.47%

Direct

investing.com

6.06M

56.95%3.45M

43.05%2.61M

↓0.17%

↑8.09%

Direct

yahoo.com

5.82M

63.43%3.69M

36.57%2.13M

↓12.88%

↓50.99%

Direct

hometax.go.kr

5.5M

86.64%4.77M

13.36%734.73K

↓12.25%

↓10.37%

Direct

meritzfire.com

5.23M

4.16%217.59K

95.84%5.01M

↑22.61%

↓1.4%

Direct

kbstar.com

5.16M

46.35%2.39M

53.65%2.77M

↓32.35%

↓27.73%

Direct

hyundaicard.com

3.5M

29.11%1.02M

70.89%2.48M

↓8.78%

↓22.89%

Direct

hanacard.co.kr

3.21M

20.83%668.78K

79.17%2.54M

↑11.67%

↓41.21%

Direct

aia.co.kr

2.98M

0.84%24.9K

99.16%2.95M

↓10.93%

↑9.1%

Direct

fss.or.kr

2.96M

48.74%1.44M

51.26%1.52M

↓15.55%

↓4.08%

Direct

upbit.com

2.94M

61.85%1.82M

38.15%1.12M

↑16.18%

↓42.1%

Direct

shcard.io

2.77M

0.25%7.06K

99.75%2.77M

↓15.2%

↓32.89%

Direct

wooricard.com

2.74M

12.21%334.77K

87.79%2.41M

↓1.37%

↓17.27%

Direct

hanabank.com

2.61M

5.19%135.32K

94.81%2.47M

↑11.57%

↑10.18%

Direct

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Key Insights on Top Finance Websites in South Korea on August 2026

As of August 2026, toss.im leads Finance in South Korea with 11.6M monthly visits. Its audience skews mobile-first (19.44% desktop / 19.44% mobile), and traffic is up month over month 9.37% and down year over year -2.28%. kakaopay.com holds second with 11.37M visits and a mobile-leaning mix (12.04% desktop / 87.96% mobile), while samsungcard.com ranks third with 9.58M visits.

Across the leaders, purplenty.com is the most mobile-first (100% of visits), whereas kucoin.com is the most desktop-reliant (98.23%). Momentum favors m-i.kr in the latest month (135.4%), while kbanknow.com shows the steepest pullback.

Acquisition patterns also differ: toss.im is driven primarily by search, toss.im by direct, and toss.im by referral; overall, 88 of the top 100 sites are direct-led, 3 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in South Korea