Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.23M

11.13%1.03M

88.87%8.2M

↓5.74%

↑19.86%

Direct

gharsoaps.shop

4.39M

1.4%61.67K

98.6%4.33M

↓8.78%

↑831.66%

Direct

purplle.com

3.11M

4%124.69K

96%2.99M

↑11.16%

↓4.92%

Direct

discoverpilgrim.com

2.97M

2.82%83.66K

97.18%2.88M

↓33.57%

↑133.35%

Direct

beminimalist.co

2.67M

6.06%161.91K

93.94%2.51M

↑8.02%

↑50.09%

Direct

mamaearth.in

2.34M

2.75%64.21K

97.25%2.27M

↓15.93%

↓29.45%

Direct

bombayshavingcompany.com

2.32M

3.38%78.57K

96.62%2.25M

↓17.88%

↑65.06%

Direct

thedermaco.com

2.16M

3.86%83.29K

96.14%2.08M

↓28.85%

↑6.37%

Direct

nykaaman.com

2.08M

8.49%176.98K

91.51%1.91M

↑5.37%

↑54.35%

Direct

bellavitaorganic.com

1.89M

2.75%51.95K

97.25%1.84M

↓3.41%

↑91.38%

Direct

dotandkey.com

1.73M

5.04%86.93K

94.96%1.64M

↓11.15%

↑27.8%

Direct

mcaffeine.com

1.67M

2.94%49.03K

97.06%1.62M

↓19.98%

↑90.87%

Direct

themancompany.com

1.65M

2.46%40.56K

97.54%1.61M

↓36.69%

↑221.68%

Direct

reneecosmetics.in

1.5M

1.33%19.89K

98.67%1.48M

↓4.8%

↑37.71%

Direct

fragrantica.com

1.32M

16.21%213.87K

83.79%1.11M

↑28.44%

↑108.62%

Direct

beardo.in

1.09M

4.7%51.08K

95.3%1.03M

↓6.07%

↑16.45%

Direct

bebeautiful.in

1.04M

0.86%8.98K

99.14%1.03M

↑10.66%

↑300.24%

Direct

thedeconstruct.in

939.78K

5.3%49.83K

94.7%889.95K

↑8.39%

↑39.14%

Direct

arata.in

909.72K

3.02%27.49K

96.98%882.23K

↓30.8%

↑137.06%

Direct

justherbs.in

866.03K

1.44%12.47K

98.56%853.56K

↑53.67%

↑11.22%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on April 2026

As of April 2026, nykaa.com leads Beauty & Cosmetics in India with 9.23M monthly visits. Its audience skews mobile-first (11.13% desktop / 11.13% mobile), and traffic is down month over month -5.74% and up year over year 19.86%. gharsoaps.shop holds second with 4.39M visits and a mobile-leaning mix (1.4% desktop / 98.6% mobile), while purplle.com ranks third with 3.11M visits.

Across the leaders, natio.com.au is the most mobile-first (99.85% of visits), whereas ulta.com is the most desktop-reliant (32.13%). Momentum favors pellwall.com in the latest month (42,788.99%), while garnier.in shows the steepest pullback.

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India