Top Beauty & Cosmetics Websites in Switzerland

Name: Top websites in Switzerland (Beauty & Cosmetics)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Switzerland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ch

388.7K

28.82%112.01K

71.18%276.69K

↑11.54%

↓3.34%

Direct

benu.ch

243.37K

9.86%24K

90.14%219.37K

↑43.86%

↑256.29%

Direct

ecco-verde.ch

237.59K

6.43%15.29K

93.57%222.31K

↑99.41%

↑34.96%

Direct

douglas.ch

220.2K

26.68%58.74K

73.32%161.46K

↓17.95%

↑40.82%

Direct

impo.ch

164.71K

26.25%43.24K

73.75%121.47K

↑53.96%

↓7.43%

Direct

haar-shop.ch

146.59K

24.9%36.5K

75.1%110.09K

↓42.9%

↑9.56%

Direct

makeup.ch

123.51K

24.09%29.75K

75.91%93.76K

↑50.27%

↓13.2%

Direct

aroma-zone.com

122.83K

15%18.43K

85%104.41K

↓0.57%

↓0.12%

Direct

cultbeauty.com

120.56K

8.64%10.42K

91.36%110.14K

↑569.96%

↓1.65%

Direct

cultbeauty.co.uk

116.74K

0.93%1.08K

99.07%115.65K

↑847.69%

↑418.39%

Direct

parfumdreams.ch

82.07K

34.62%28.41K

65.38%53.66K

↓15.17%

↓7.7%

Direct

rituals.com

80.15K

20.45%16.39K

79.55%63.76K

↓7.91%

↑3.72%

Direct

parfumo.de

77.79K

85.83%66.76K

14.17%11.02K

↓6.51%

↓4.22%

Direct

easycosmetic.ch

73.78K

38.6%28.48K

61.4%45.3K

↓61.35%

↓6.17%

Direct

marionnaud.ch

66.64K

20.22%13.47K

79.78%53.17K

↑17.42%

↓40.53%

Direct

treatwell.ch

64.07K

29.12%18.65K

70.88%45.41K

↓8.37%

↓18.83%

Direct

perfecthair.ch

55.05K

29.58%16.28K

70.42%38.77K

↓45.09%

↑30.86%

Direct

sephora.com

53.7K

29.31%15.74K

70.69%37.97K

↑81.79%

↑73.33%

Direct

fragrantica.com

52.76K

67.11%35.41K

32.89%17.36K

↓32.89%

↑19.6%

Direct

yesstyle.com

50.76K

43.93%22.3K

56.07%28.46K

↑1.86%

↓16.21%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Switzerland on April 2026

As of April 2026, notino.ch leads Beauty & Cosmetics in Switzerland with 388.7K monthly visits. Its audience skews mobile-first (28.82% desktop / 28.82% mobile), and traffic is up month over month 11.54% and down year over year -3.34%. benu.ch holds second with 243.37K visits and a mobile-leaning mix (9.86% desktop / 90.14% mobile), while ecco-verde.ch ranks third with 237.59K visits.

Across the leaders, alkmene.de is the most mobile-first (100% of visits), whereas suslusozluk.com is the most desktop-reliant (100%). Momentum favors wax-inn.ch in the latest month (6,451.38%), while beaute-test.com shows the steepest pullback.

Acquisition patterns also differ: notino.ch is driven primarily by search, notino.ch by direct, and notino.ch by referral; overall, 73 of the top 100 sites are direct-led, 25 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Switzerland