Top Banking Websites in India

Name: Top websites in India (Banking)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in India, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

npci.org.in

31.61M

17.66%5.58M

82.34%26.02M

↑105.03%

↑73.31%

Direct

bajajfinserv.in

15.32M

10.66%1.63M

89.34%13.69M

↓1.72%

↓5.14%

Direct

billdesk.com

15.2M

35.37%5.38M

64.63%9.82M

↓0.22%

↓8.59%

Referral

phonepe.com

11.85M

12.9%1.53M

87.1%10.32M

↑11.49%

↓19.61%

Direct

sbicard.com

11.81M

7.14%843.7K

92.86%10.96M

↑8.86%

↓2.1%

Direct

ccavenue.com

9.29M

26.22%2.44M

73.78%6.86M

↓2.91%

↑6.91%

Referral

icicibank.com

7.9M

29.66%2.34M

70.34%5.55M

↓10.05%

↓40.54%

Direct

licindia.in

7.85M

15.93%1.25M

84.07%6.6M

↑18.37%

↑14.14%

Direct

csccloud.in

7.16M

81.34%5.82M

18.66%1.34M

↑13.79%

↑3.23%

Referral

americanexpress.com

6.38M

9.77%623.89K

90.23%5.76M

↑38.45%

↓17.6%

Direct

paisabazaar.com

5.82M

9.14%531.98K

90.86%5.29M

↑19.75%

↓26.61%

Direct

navi.com

5.82M

0.68%39.38K

99.32%5.78M

↑3.5%

↑431.93%

Direct

bankbazaar.com

5.08M

6.47%328.69K

93.53%4.75M

↑9.27%

↓17.17%

Direct

hdfcbank.com

5.02M

16.09%807.32K

83.91%4.21M

↓38.55%

↓49.73%

Direct

sbilife.co.in

4.65M

3.89%180.76K

96.11%4.47M

↑15.14%

↑25.53%

Direct

onlinesbi.sbi

3.96M

40.66%1.61M

59.34%2.35M

↓15.62%

↓9.98%

Referral

kotak.com

3.94M

3.19%125.82K

96.81%3.81M

↑9.32%

↓24.71%

Direct

cred.club

3.72M

2.54%94.63K

97.46%3.63M

↓6.85%

↓24.1%

Direct

rbi.org.in

3.39M

27.63%935.91K

72.37%2.45M

↓16.11%

↑114.53%

Direct

ibps.in

3.17M

34.97%1.11M

65.03%2.06M

↑34.73%

↑5.05%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Banking Websites in India on May 2026

As of May 2026, npci.org.in leads Banking in India with 31.61M monthly visits. Its audience skews mobile-first (17.66% desktop / 17.66% mobile), and traffic is up month over month 105.03% and up year over year 73.31%. bajajfinserv.in holds second with 15.32M visits and a mobile-leaning mix (10.66% desktop / 89.34% mobile), while billdesk.com ranks third with 15.2M visits.

Across the leaders, sbmbank.co.in is the most mobile-first (99.99% of visits), whereas csccloud.in is the most desktop-reliant (81.34%). Momentum favors cronista.com in the latest month (5,540.02%), while unionbankofindia.co.in shows the steepest pullback.

Acquisition patterns also differ: npci.org.in is driven primarily by search, npci.org.in by direct, and npci.org.in by referral; overall, 94 of the top 100 sites are direct-led, 0 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in India