Top Travel & Tourism Websites in Spain

Key Insights on Top Travel & Tourism Websites in Spain on January 2026

As of January 2026, booking.com leads Travel & Tourism in Spain with 22.78M monthly visits. Its audience skews mobile-first (40.44% desktop / 40.44% mobile), and traffic is up month over month 25.32% and down year over year -3.18%. skyscanner.es holds second with 9.6M visits and a mobile-leaning mix (34.7% desktop / 65.3% mobile), while renfe.com ranks third with 8.71M visits.

Across the leaders, kkday.com is the most mobile-first (99.88% of visits), whereas airbnb.com is the most desktop-reliant (56.78%). Momentum favors qatarairways.com in the latest month (156.15%), while preferente.com shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (6,900.53%), contrasted with viamichelin.es (-35.94%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.