Top Airlines Websites in Italy

Key Insights on Top Airlines Websites in Italy on January 2026

As of January 2026, skyscanner.it leads Airlines in Italy with 12.36M monthly visits. Its audience skews mobile-first (36.93% desktop / 36.93% mobile), and traffic is up month over month 32.12% and up year over year 13.59%. ryanair.com holds second with 10.15M visits and a mobile-leaning mix (36.58% desktop / 63.42% mobile), while trip.com ranks third with 3.86M visits.

Across the leaders, aircalin.com is the most mobile-first (99.91% of visits), whereas simbrief.com is the most desktop-reliant (98.09%). Momentum favors sunexpress.com in the latest month (509.9%), while bologna-airport.it shows the steepest pullback. On a yearly view, aerobus.bo.it posts the strongest expansion (37,599.03%), contrasted with hertz.it (-29.11%).

Acquisition patterns also differ: skyscanner.it is driven primarily by search, skyscanner.it by direct, and skyscanner.it by referral; overall, 91 of the top 100 sites are direct-led, 5 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.