Top Insurance Websites in Estonia

Name: Top websites in Estonia (Insurance)
Creator: Semrush
License: https://semtest.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Estonia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

swedbank.ee

1.49M

75.02%1.12M

24.98%372.98K

↑0.3%

↓13.54%

Direct

lkf.ee

60.41K

87.54%52.88K

12.46%7.53K

↑0.61%

↓17.6%

Direct

iizi.ee

43.57K

77.42%33.73K

22.58%9.84K

↑10.73%

↓11.83%

Direct

if.ee

40.23K

87.66%35.26K

12.34%4.96K

↓10.45%

↓14.03%

Direct

ergo.ee

25.22K

94.48%23.83K

5.52%1.39K

↑2.37%

↓18.95%

Direct

pzu.ee

25.05K

76.52%19.16K

23.48%5.88K

↓13.11%

↓14.6%

Direct

pacs.ee

16.29K

100%16.29K

-

↓19.58%

↑9.05%

Referral

salva.ee

13.27K

85.87%11.4K

14.13%1.88K

↑11.33%

↓20.63%

Direct

seesam.ee

11.52K

87.47%10.07K

12.53%1.44K

↓26.57%

↑35.07%

Search

bta.ee

9.83K

100%9.83K

-

↑8.98%

↓11.31%

Direct

justdrive.ee

8.74K

100%8.74K

-

↑4.67%

↑115.71%

Direct

kindlustusest.ee

7.19K

93.69%6.74K

6.31%454

↑42.62%

↓20.94%

Direct

swedbank.lv

7.04K

82.8%5.83K

17.2%1.21K

↑43.68%

↓45.32%

Referral

honda.ee

6.86K

64.02%4.39K

35.98%2.47K

↑39.49%

↓16.86%

Direct

fi.ee

5.44K

86.51%4.71K

13.49%734

↑52.97%

↑1.25%

Search

op.fi

5.21K

94.56%4.92K

5.44%283

↓27.23%

↓33.69%

Referral

poliis.ee

5.18K

84.75%4.39K

15.25%790

↓6.26%

↓30.08%

Direct

bta.lv

5.15K

93.67%4.83K

6.33%326

↑6.58%

↓32.13%

Referral

jepp.ee

4.13K

83.58%3.45K

16.42%678

↑44.37%

↑36.02%

Direct

gjensidige.ee

4.07K

100%4.07K

-

↑8.92%

↓30.66%

Direct

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Key Insights on Top Insurance Websites in Estonia on April 2026

As of April 2026, swedbank.ee leads Insurance in Estonia with 1.49M monthly visits. Its audience skews desktop-first (75.02% desktop / 75.02% mobile), and traffic is up month over month 0.3% and down year over year -13.54%. lkf.ee holds second with 60.41K visits and a desktop-leaning mix (87.54% desktop / 12.46% mobile), while iizi.ee ranks third with 43.57K visits.

Across the leaders, adrianflux.co.uk is the most mobile-first (100% of visits), whereas pacs.ee is the most desktop-reliant (100%). Momentum favors ergo.lv in the latest month (2,125%), while liikluskool.ee shows the steepest pullback.

Acquisition patterns also differ: swedbank.ee is driven primarily by search, swedbank.ee by direct, and swedbank.ee by referral; overall, 54 of the top 100 sites are direct-led, 33 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Estonia