Free AI Search Visibility Checker

Semrush's AI Search Visibility Checker is a free marketing intelligence tool that analyzes your brand's visibility and competitive positioning across AI search platforms like ChatGPT, Gemini, and Google's AI Overviews.

This means you can see how your brand performs in AI-generated answers, and how often it appears compared to competitors.

The tool works by performing searches across AI models and LLMs using industry-relevant prompts. It tracks both direct website links and unlinked mentions of your brand, products, and services.

Your AI search report shows an overall AI visibility score, where and how your brand is mentioned, and how you stack up against competitors.

Unlike traditional SEO tools that focus on keyword rankings, this checker reveals your broader presence within AI search results, giving you a clearer picture of brand visibility in the emerging AI landscape.

Your AI Visibility Score provides a high-level view of how visible your brand is when customers turn to LLMs and AI assistants for answers related to you business.

A high score means you are part of the conversation when buyers are making decisions. A low score signals missed opportunities and areas where competitors may be getting recommended instead of you.

If you have a high score, use the insights to protect and expand your position. Look at the prompts and sources that are already driving visibility and double down by strengthening those relationships, publishing more content on high-value topics, and ensuring citations remain up to date.

If you have a low score, use the report to prioritize growth opportunities. Focus first on the “Opportunities” prompts where competitors are mentioned but you're not. Create or optimize content that directly answers those questions, publish comparison pages that position your brand alongside top competitors, and make sure your product or service is clearly covered for those use cases.

To increase the chances of being cited, strengthen your presence in the sources AI assistants already draw from. This can mean earning backlinks from high-authority industry sites, contributing expert content to frequently cited publications, and ensuring your brand is included in trusted directories or review platforms.

If LLM responses mention your brand negatively, treat it as a signal to improve messaging or social proof. Adding case studies, reviews, or thought-leadership content around those topics helps correct perception over time.

The best ways to monitor AI brand mentions are:

• Use purpose-built tracking tools. Start with Semrush’s AI SEO Toolkit for quick, automated scans across ChatGPT, Gemini, SearchGPT, and Perplexity. Scale up to Semrush's Enterprise AIO when you need deeper insights and more robust, cross- team functionality.

• Monitor across every major AI platform at once. Each AI assistant has its own training data and citation logic. Tracking them side-by-side prevents blind spots and highlights platform-specific opportunities.

• Discover both linked and unlinked mentions. Look beyond linked citations and scan complete AI responses so unlinked brand references and product mentions don’t go unnoticed.

• Analyze sentiment and context, not just counts. Monitor brand and product sentiment across AI-generated responses. Analyze how positively or negatively your brand is portrayed, and how this perception shifts over time, at both brand and product levels.

• Benchmark against competitors. Track share of voice for competitors within the same prompts. Competitive gaps reveal where to target content optimizations, partnerships, and digital PR.

These practices will provide a clear, actionable view of how AI platforms talk about your brand and exactly where to focus your efforts.

AI search visibility matters because it determines whether your brand appears in the LLM recommendations and answers that customers rely on before they even click through to a website.

And this really matters: Semrush’s AI Search study shows that the average AI search visitor is worth 4.4x more than a traditional organic search visitor in terms of conversion value, meaning even a small gain in AI visibility can deliver outsized revenue impact.

Brands that show up in AI-generated results gain early access to users who are already informed and ready to act, giving them a competitive edge in a growing space. As AI answers become the default experience via tools like ChatGPT, Perplexity, and Google AI Overviews, your visibility there becomes as vital as traditional SEO rankings