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Outperform your search competitors.Search now spans Google, ChatGPT, and beyond—and Semrush gives you the SEO and AI visibility tools to stay visible everywhere:
See how AI platforms talk about you
Discover valuable topics to cover
Get AI-powered strategy suggestions
Build keyword plans with personalized insights
Identify fixes to improve technical health
Benchmark yourself against competitors
Outperform your search competitors.
10M marketing professionals have already used Semrush
Outperform your search competitors.
Outperform your search competitors.
Outperform your search competitors.
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Zach Paruch

AI Visibility & SEO Strategist AT Semrush

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.

Expertise
  • on-page seo
  • technical seo
  • search intent analysis
  • ux/ui for seo
  • geo
  • ai search optimization
Education

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