Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.Jun 06, 2025
Tushar Pol
SEO & Content Marketer AT Semrush
Tushar has been involved in SEO for the past six years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On the Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.
Author
How to Do a Market Analysis (Step by Step)
A market analysis can help you stay competitive in your industry and find new opportunities for growth.May 21, 2025
What Is Semrush’s Authority Score? Guide + Improvement Tips
Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality.Apr 30, 2025
How to Perform a Complete SEO Audit in 14 Steps
Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s.Apr 17, 2025
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What Is Competitive Benchmarking? A Beginner's Guide
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.Jun 03, 2025
9 Best AI Copywriting Tools (Free & Paid)
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What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.May 15, 2025
What Is Schema Markup? & How to Add It to Your Site
Schema markup is code that helps search engines better understand your website content.Mar 12, 2025