Semrush Newsroom logo
  • Features
  • Pricing
  • Resourcesarrow icon

    • Blog

      Read the industry's latest thoughts on digital marketing, content strategy, SEO, PPC, social media and more.

    • Help Center

      Learn how to use Semrush with user manuals, how-to’s, videos and more!

    • What's New

      Keep track of the newest Semrush features and improvements.

    • Webinars

      Register and take part in educational webinars conducted by the best digital marketing experts.

    • Ebooks

      A range of downloadable guides in PDF format that can help you broaden your knowledge and improve your skills.

    • Hire a Trusted Agency

      Pressed for time? Need rare skills? Get help from a trusted agency. Our experts work with marketing projects of all kinds and budgets.

    • Academy

      Get vital SEO skills, learn how to use our toolkits and get official certificates of your proficiency in SEO and Semrush.

    • Top Websites

      Discover the most visited websites. Analyze their traffic and search rankings. Choose country or industry to find out who currently leads the market.

  • Companyarrow icon

    • About Us
    • Newsroom
    • Careers
    • Success Stories
    • Data Studies
    • Affiliate Program
    • For Investors
    • Partner Integrations
    • Contacts
    • Stats and Facts
  • Marketplace
Menumenu icon
user icon
menu icon
  • News
  • Data & Insights
  • Company News
  • Product News
  • Press Kit
Search icon
  • Features
  • Pricing
  • Resourcesarrow icon

    • Blog
    • Help Center
    • What's New
    • Webinars
    • Ebooks
    • Hire a Trusted Agency
    • Academy
    • Top Websites
  • Companyarrow icon

    • About Us
    • Newsroom
    • Careers
    • Success Stories
    • Data Studies
    • Affiliate Program
    • For Investors
    • Partner Integrations
    • Contacts
    • Stats and Facts
  • Marketplace
Semrush Newsroom logo
  • News
  • Data & Insights
  • Company News
  • Product News
  • Press Kit
✕
Main page /Product News

Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

December 22, 2025
Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation

Expanded automation helps brands generate high-quality, audience-aligned prompts at scale, strengthening AI visibility analysis and enabling more precise optimization.

Semrush Enterprise today announced the release of Persona-Based Prompt Generation, new capabilities within its AI Optimization (AIO) solution that helps teams create high-quality prompts tailored to their brand, topics, and audience personas. 
This new feature enables more realistic simulation of user queries across AI search platforms, enabling more accurate visibility tracking and tailoring brand messaging to how different audiences think, search, and decide.

Generate High-Volume, High-Relevance Prompts in Seconds

As the LLMs and user behavior continue to evolve, brands need reliable ways to approximate how their key audiences ask questions, so that they can track relevant prompts and refine messaging to better match these questions. 
Persona-Based Prompt Generation fills this gap by creating informed prompts, helping teams improve project coverage and relevance while working within a volatile and rapidly shifting channel.
Teams simply input their brand, domain, and key topics, before adding additional audience characteristics like:
  • Goals (e.g., research, compare options, get support, making purchase)
  • Budget sensitivity (budget-conscious to premium-focused)
  • Experience level (beginner to expert)
  • Decision factors (price, quality, convenience, brand reputation)
This greatly reduces the manual effort required, while creating more accurate prompt sets. Brands can run more tailored analyses that support persona-driven content planning. 
Overall businesses gain:
  • Enhanced data quality for AI visibility assessments by expanding prompt coverage.
  • Support for more realistic scenario testing, acknowledging that AI behavior varies and evolves.
  • Accelerated setup, reducing hours of manual ideation to seconds.
  • Projects stay aligned with brand positioning and real-world user motivations.

Supporting Strategy for Multiple Marketing Teams

Persona-Based Prompt Generation provides targeted advantages across teams:
  • Brand & PR gain visibility into how different audiences ask about their brand or competitors in AI chatbots.
  • Content receives ready-to-use question sets for AI-informed content planning, aligned with buyer journey stages.
  • SEO gets scalable, intent-rich prompts to power more accurate AI search analysis.
By offering a unified prompt creation workflow, the feature supports cross-functional teams working to understand and influence how brands appear across AI-driven discovery channels.

A Starting Point for Tailored AI Visibility Strategies

Semrush Enterprise continues to lead AI search innovation. Persona-Based Prompt Generation is an important step toward enabling enterprises to build richer, more realistic AI visibility strategies while maintaining strategic grounding.
Learn more about Prompt Generation in AIO

Download as

PDF
DOCX

Share

Relevant news

Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data

The official Semrush app in ChatGPT enables in-context access to trusted visibility and Semrush market data
Product News
December 17, 2025

Semrush Enterprise AI Optimization Adds New AI Search Forecasting Capabilities

AI Optimization’s (AIO) new forecasting features help brands model potential growth across traffic, reach, and mentions for transparency and clearer prioritization. All grounded in Semrush’s market-leading data.
Product News
December 11, 2025

Semrush Enterprise AI Optimization Expands AI Search Tracking to Microsoft Copilot

New integration deepens market-leading LLM coverage, giving brands a more complete view of their AI search visibility.
Product News
December 1, 2025
twitter iconfacebook iconlinkedin iconinstagram iconyoutube iconpinterest icon

location iconUSA, 800 Boylston Street, Suite 2475, Boston, MA 02199

mail iconContact us
USA, 800 Boylston Street, Suite 2475, Boston, MA 02199

or see our plans & pricing

Semrush
  • Features
  • Pricing
  • Success Stories
  • Stats and Facts
  • Insights
  • News
  • Custom Report
Help
  • Knowledge Base
  • Academy
  • Semrush API

Community
  • Semrush Blog
  • Webinars
More Tools
  • Analytics Reports
  • Projects
  • Content Marketplace
  • Agency Partners
  • Affiliate Program
  • SEOquake
  • Sensor
  • Prowly
  • Kompyte
  • App Center
Company
  • About Us
  • Newsroom
  • Careers
  • Partners
  • Legal Info
  • Privacy Policy
  • Security Info
  • Do not sell my personal info
  • For Investors
  • Contact us
Follow Us
  • menu icon
    Twitter
  • menu icon
    Facebook
  • menu icon
    LinkedIn
  • menu icon
    Instagram
  • menu icon
    YouTube
  • menu icon
    Pinterest
Language
  • English
  • Español
  • Deutsch
  • Français
  • Italiano
  • Português (Brasil)
  • Русский
  • 中文
  • 日本語
© 2008 - 2023 Semrush. All rights reserved.