Enterprise Site Intelligence Adds Crawler Profiles for AI Agents and Search Bots
New bot simulation capabilities let teams see their website exactly as AI models and search engines do. Without manual configuration.
March 31, 2026
Look out, digital marketers! Semrush’s new Growth Quadrant is finally here. Ready to gain a new angle on your market’s competitive landscape?
The Growth Quadrant is an easy-to-read matrix that allows you to identify competitors’ market positions and track their growth trajectories over time. The matrix also makes it simple to define competitors' roles in the market as Leaders, Established Players, Game Changers, or Niche Players.
With the capacity to organize up to 100 domains in a single matrix, the Growth Quadrant has everything you need to visualize, conceptualize, and benchmark your position within a fast-moving and nuanced marketplace.
Let’s take a closer look!
The Growth Quadrant is an easy-to-read matrix that allows you to identify competitors’ market positions and track their growth trajectories over time. The matrix also makes it simple to define competitors' roles in the market as Leaders, Established Players, Game Changers, or Niche Players.
With the capacity to organize up to 100 domains in a single matrix, the Growth Quadrant has everything you need to visualize, conceptualize, and benchmark your position within a fast-moving and nuanced marketplace.
Let’s take a closer look!
Analyze up to 100 competitors for the widest market views
With the new ability to analyze up to 100 individual domains, the Growth Quadrant offers a truly comprehensive overview of the competitive landscape.
The Growth Quadrant includes a number features for customizing your research. You can analyze the competitive landscape by total market traffic, or map the playing field according to various traffic types, including Direct, Referral Search, Social, or Paid. And the option to turn on competitor Growth Paths provides a glimpse at competitor traffic trends across time.
The Growth Quadrant includes a number features for customizing your research. You can analyze the competitive landscape by total market traffic, or map the playing field according to various traffic types, including Direct, Referral Search, Social, or Paid. And the option to turn on competitor Growth Paths provides a glimpse at competitor traffic trends across time.
By organizing such a large number of domains into a single matrix, the Growth Quadrant makes it possible to uncover difficult-to-spot market trends across broad markets that may otherwise remain hidden.
Zoom in, zoom out, analyze the market from any angle
The Growth Quadrant’s interface makes it simple to view the market from various angles and compare the broad market with specific portions of the competitive playing field.
When working with the Growth Quadrant, you can enter a full-screen view of the competitive landscape with a single click. The interface also allows you to zoom in on any portion of the matrix, making it possible to gather data on the broad market and specific segments of the playing field with ease.
When working with the Growth Quadrant, you can enter a full-screen view of the competitive landscape with a single click. The interface also allows you to zoom in on any portion of the matrix, making it possible to gather data on the broad market and specific segments of the playing field with ease.
Whether you want insights into the market as a whole, data on a cluster of competitors in a specific quadrant, or benchmarking data for a pair of competitors, the Growth Quadrant’s flexible interface has it all.
Focus on custom collections of domains and date ranges for precision insights
Through the Growth Quadrant’s sidebar, you can easily add, remove, and search for specific players across the competitive playing field.
These customization options make it easy to tailor the Growth Quadrant to meet your specific research needs. Want to view a specific niche within your broader market? Compare certain domains’ seasonal trends? Simply select the players you want to analyze in the sidebar, select the date range you’d like to study, and the matrix will adjust to meet your research needs.
These customization options make it easy to tailor the Growth Quadrant to meet your specific research needs. Want to view a specific niche within your broader market? Compare certain domains’ seasonal trends? Simply select the players you want to analyze in the sidebar, select the date range you’d like to study, and the matrix will adjust to meet your research needs.
The level of customizability the Growth Quadrant offers allows you to focus on the precise data required to answer your most important questions with ease.
What competitive insights will you uncover with the new Growth Quadrant?
What would you find if you mapped 100 competitors onto a single matrix? What if you zoomed in on a particular market niche? What seasonal trends might you discover by analyzing growth across custom date ranges?
What competitive insights will you uncover with the new Growth Quadrant?
What would you find if you mapped 100 competitors onto a single matrix? What if you zoomed in on a particular market niche? What seasonal trends might you discover by analyzing growth across custom date ranges?
What competitive insights will you uncover with the new Growth Quadrant?
What would you find if you mapped 100 competitors onto a single matrix? What if you zoomed in on a particular market niche? What seasonal trends might you discover by analyzing growth across custom date ranges?
Market Explorer
You may be surprised by what you learn about your market with the new Growth Quadrant. Head over to the Market Explorer tool and give it a try!
