Keyword Research10 min read
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.
Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.
Expertise
- content strategy
- content writing
- content editing
- on-page seo
Education
- MA in Modern and Contemporary Literature, Culture and Thought
Author
General Marketing9 min read
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.
Contributor
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Technical SEO6 min read
How to Set Up an HTML Redirect (+ Alternatives)
To create an HTML redirect to another page, add a meta refresh tag inside the section of the page.
Content6 min read
14 Best Writing Tools to Increase Your Efficiency in 2025
The best tools for writers include Typefully, Google Docs, Grammarly, Liner, and SEO Writing Assistant.