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Fix ChatGPT 404 referrals fast. Learn how to find phantom URLs in GA4, prioritize with Semrush, and recover lost traffic.
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and digital editorial leadership roles before transitioning to SEO and digital marketing, focusing on data-driven strategies. She‘s passionate about ensuring operational efficiency, upholding editorial standards, and mentoring writers to deliver top-quality, brand-aligned content.
Author
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
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Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
Contributor
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How to Get Ahead in AI Search with Semrush
See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.
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How to Build a Multimodal Content Strategy (5-Step Guide)
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YouTube SEO: How to Rank Videos & Grow Your Channel
Step-by-step YouTube SEO guide with tactics, AI updates, Shorts optimization, and downloadable checklist.