Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Anna is a Data Enthusiast with over 8 years of experience in Marketing Analytics and Consulting. She helps teams make smarter decisions by turning complex data into clear, actionable insights. When she‘s not deep in numbers, she‘s calculating the probability of meeting a cat on her next walk.
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Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
AI9 min read
How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.