Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

New and Upcoming Free Courses and Webinars

Getting Started with Semrush Course
Semrush Tools
Semrush Academy

10 lessons

34 minutes

Certification

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.
Master Your Brand Voice: Workshop with Jack Appleby
Social Media
Semrush Tools
Marketing
Jack Appleby

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

16 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your...
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Uncover the roadmap to integrating exceptional local services with your agency
past
SEO
Local SEO
John Halfpenny
Emily Moore
1 hour

Unlocking Agency Growth: Integrating Local Services with Expertise

Ready to take your agency to the next level while boosting value for your clients? To thrive in today's competitive landscape, agencies need to continuously refine and adapt their service to stay ahead of the curve. In this webinar, we’ll uncover the roadmap to integrating exceptional local services...
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Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access da...
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Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Fernando Angulo
Koen van Gelder
Nov

13

Webinar
Competitive Research
AI
Analytics
Fernando Angulo
Koen van Gelder
1 hour

Inside the New U.S. E-Commerce Landscape: What AI and Trade Trends Reveal About Retail’s Future

The U.S. ecommerce market is entering a transformative phase. With global trade tensions rising and artificial intelligence changing how consumers shop and discover brands, businesses must rapidly adapt to stay ahead. In this exclusive session, experts from Semrush and Statista will present key find...
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AI Visibility Essentials with Semrush

Course

AI

SEO

Semrush Tools

20 lessons

1 hour

Certification

AI Visibility Essentials with Semrush

Learn how AI is transforming SEO, from tracking prompts instead of keywords to optimizing for LLMs like ChatGPT. Discover how to measure AI visibility, boost brand mentions in responses, and adapt your content strategy for the AI-powered search era.
Technical SEO and AI Search Essentials with Semrush

Course

AI

SEO

Semrush Tools

19 lessons

1 hour

Certification

Technical SEO and AI Search Essentials with Semrush

Master the technical foundations that drive website performance across both traditional and AI-powered search. This hands-on course teaches you to identify and resolve critical issues that impact organic traffic, while also optimizing for AI crawlers that power systems like ChatGPT.
SEO Toolkit Crash Course

Course

SEO

Semrush Tools

10 lessons

55 minutes

Certification

SEO Toolkit Crash Course

Ready to dive straight into SEO tools and see them in action? This free Crash Course is built for hands-on learners who want to master Semrush's SEO Toolkit through practical walkthroughs. Skip the theory and jump into real tool demonstrations that you can follow along with step-by-step. Perfect for...
Margarita Loktionova
Jenna Austell Owens
James Brockbank
past
Webinar
AI
SEO
Margarita Loktionova
Jenna Austell Owens
James Brockbank
1 minute

How to Grow Your Brand on Quora and Show Up in Google’s AI Results

Semrush meets Quora as we bring together Quora’s own expert, Jenna Austell Owens, and SEO/Digital PR specialist, James Brockbank. Together, we’ll share how you can use Quora to build your brand, engage your audience, and increase your visibility in AI-driven search.
View webinar info
Rita Cidre
Mordy Oberstein
Danny Goodwin
Erich Casagrande
past
Webinar
SEO
AI
Rita Cidre
Mordy Oberstein
Danny Goodwin
Erich Casagrande
1 hour

Marketing Countdown: 5 Industry Shakeups (and your action plan)

The marketing landscape has evolved rapidly this month. Staying informed isn't just helpful, it's essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that sm...
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Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.